This guide explains how to effectively track conversion events using Meta Pixel within the Reservio platform.
Tracking Conversions and Completed Purchases:
After a booking is completed, Meta Pixel sends a Purchase event. This event includes:
The order value (dynamic, based on the service price).
The name of the business.
Customizable Events with Meta Pixel Integration:
Each time a customer navigates between pages, a
Page Viewevent is sent. This can be used to track user actions through the Event Manager.You can define key events to track based on user actions, such as booking completion or visiting specific pages.
Using Dynamic Values:
Meta Pixel automatically adjusts the values according to the price of the service selected during booking.
Remarketing with Meta Pixel:
Businesses can utilize the captured event data for remarketing campaigns, targeting users who visited the booking page but didn’t complete the reservation.