This guide provides a summary of basic information and best practices for setting up Google Ads and integrating it with Google Analytics for effective ad tracking and conversion measurement.
This guide provides best practices for setting up Google Ads to optimize your marketing efforts. Please note that Reservio does not currently offer direct integration with Google Ads, so you won’t find this option in your account. The only available integration is with Google Analytics.
Setting up Google Ads & Google Analytics
What events can be measured?
Google Analytics 4 (GA4) automatically tracks standard events, including:
Pageviews
Session start
User engagement
Scrolls
Clicks
Video engagement
These are GA4 default events, but additional custom events can be set up if needed.
What metrics can you track?
Google Analytics allows businesses to track user behavior on the booking page, which can be useful for Google Ads campaigns. This includes:
Website traffic (which pages users visit and how long they stay)
Conversion tracking (once online payments are implemented)
Remarketing opportunities based on user behavior
Best practice:
Link Google Analytics 4 with Google Ads following this manual.
Use the
purchaseevent as a conversion for ad performance evaluation.Create remarketing audiences based on events tracked in Google Analytics (e.g., users who visited the booking page but did not complete a reservation).
Verify purchase event tracking in GA4 by checking the DebugView or Realtime reports in Google Analytics.
Can I redirect users to a custom URL after booking for Google Ads tracking?
No, we do not support automatic redirection to a custom URL after a successful booking.
Alternative: Use the purchase event to track conversions, including reservation value. Instead of relying on page redirects, leverage:
Page_view events:
For appointments, track URLs containing
step=4.For events, track URLs containing
step=3.
To ensure these events are correctly captured in Google Ads, check the conversion tracking setup in the Google Ads conversion settings or use the Tag Assistant Chrome extension to validate tracking.
Google Ads and Reservio tracking
Should I add a new data stream or property for Reservio?
This depends on how you want to manage your data.
Best practice:
If you want to track Reservio data separately, create a new data stream in Google Analytics.
If you want to combine website and Reservio data, use the same property in GA4 to unify reporting.
Choosing between a new data stream or the same property depends on your tracking needs:
A new data stream is preferable if you want to keep data distinct for separate analysis.
The same property is better for businesses that want a unified view of all user interactions.
Tip: We recommend consulting a marketing expert to ensure the set up aligns with your analytics and advertising strategy.
For further guidance, refer to Google’s official resources: