This guide outlines how to track conversion events and other interactions using Sklik with Reservio.
Tracking Completed Orders:
Sklik only tracks the completion of an order. Similar to Meta Pixel, it sends a Purchase
event, which includes:
The value of the order.
The business currency.
Conversion and Remarketing Capabilities:
The data from completed orders can be used for Sklik remarketing purposes. Businesses can target customers who interacted with the booking system but didn’t finalize their reservations.